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Product strategist, experience designer, and digital transformation expert, Nicola is currently part of the Accenture Digital UKI where he is the Go-To Market Lead for XR (AR,VR, and MR). A key part of his role is to use User Centric Design and Digital Transformation frameworks to create innovative and transformational solutions using immersive technologies. Nicola he’s also part of the BIMA (British Interactive Media Association) immersive technologies think tank where he helps defining best practices and advantages of using immersive technologies. With more than 15 years of experience in the media and entertainment industry, Nicola worked for companies like Atari, Google, Spotify, Yahoo!, Virgin Radio and IBM iX designing B2E, B2B and B2C digital products and numerous App Store hits